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Ctrip and Hungarian Tourism Agency sign strategic partnership agreement

Chinese Premier Li Keqiang and Hungarian Prime Minister Orban Viktor overseeing the signing of a strategic cooperation agreement between Ctrip and the Hungarian Tourism Agency (Photographer: Balazs Szecsodi).

Partnership to boost development and cooperation between China and Central and Eastern Europe Countries (CEEC).

BUDAPEST – On November 28, Chinese Premier Li Keqiang and his counterpart Hungarian Prime Minister Orban Viktor oversaw the signing of a strategic cooperation agreement between Ctrip and the Hungarian Tourism Agency. Mr. Victor Tseng, Vice President of Ctrip’s Corporate Affairs signed the agreement alongside the CEO of the Hungarian Tourism Agency, Mr. Zoltan Guller.

This signed agreement between Ctrip and the Hungarian Tourism Agency is another milestone in both the development of tourism and trade between China and Hungary and the long-term cooperation between China and the CEEC.

Chinese Premier Li Keqiang visited Hungary to attend the 6th China-CEEC Summit and to celebrate the 5th Anniversary of the 16+1 cooperation. Hungary was the first European country to sign a MOU relating to China’s “One Belt, One Road” Initiative.

Eastern Europe and Hungary are rapidly becoming popular destination hotspots for Chinese travelers. According to Ctrip’s November Statistics, Hungary enjoyed a 40% hike in growth year on year from visits made by Chinese tourists. They spent an average of more than 9000 RMB per person in-country. Ctrip’s 2017 October Golden Week Travel Report noted a 95% increase in visits to Hungary year on year. Moreover, searches on Ctrip for flights to Hungary rose by 70% during the past 11 months.

Interest in Hungary as a travel destination received a boost after the August airing of the Chinese TV Series “Love Actually.” Sponsored by Ctrip and supported by the Hungarian Tourism Agency, the series was filmed on location in Budapest. Through their joint efforts, Ctrip and the Hungarian Tourism Agency, with support from the Hungarian government, will continue to provide Chinese outbound travelers with a wide range of exciting travel options.

Ctrip’s Corporate Affairs Vice President Victor Tseng said, “Chinese travellers are increasingly discovering Hungary as a top-tier vacation destination. We look forward to working closely with the Hungarian Tourism Agency to continue to promote Hungary through Ctrip’s leading online travel platform.”

Mr. Tseng noted that the rapid growth of Chinese tourism presents broad prospects for development, and under the framework of the “OBOR’ Initiatives and the “16+1 Cooperation”, Ctrip continues to strengthen cooperation with all CEEC partners.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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