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AIBTM 2014

Education meets entertainment at Tech-Focused AIBTM ‘Innovation Zone’ in June

Timely exhibits expose buyers to emerging technologies, developing trends.

The Americas Incentive, Business Travel and Meetings Exhibition (AIBTM) has lined up multiple cutting edge and highly interactive attractions for its Innovation Zone. Entertaining and informative, the Innovation Zone, managed by The Meeting Pool, tech gurus of the meetings industry, is a choice venue for meeting professionals attending AIBTM June 10-12 in Orlando, Florida, to learn about and gain experience with the latest technologies impacting the industry.

“AIBTM has made a point of introducing its customer base to new and emerging technologies that, sooner rather than later, will have a profound influence on the way meeting professionals globally will conduct business,” said Dahlia El Gazzar, founder and chief executive of The Meeting Pool.  “We are pleased to be part of a forward-thinking show.”

The Innovation Zone is divided into four areas with stylish high-quality furniture from So Cool Events. The four areas include: the Innovation Spotlight Stage, brought to you by etouches, which will offer a series of peer-run presentations covering social media, mobile application software, crowdsourcing and attendee engagement; TechCollective, a “pod-based” exhibit area packed with start-up technologies; EnergyXChange, a central meeting space that will also include stylish high-quality furniture brought to you by Totally Mod; and TechBar, staffed by The Meeting Pool and GenieConnect, (serving as the “mobile app genius”), featuring a one-on-one Genius Hub to allow attendees to brainstorm with a genius for advice and ask questions about AIBTM’s mobile app.

More than 20 complimentary sessions make up the education lineup in the Innovation Zone from Wednesday, June 11, to Thursday, June 12. Sessions include:

  • 12 Ways to a Great User Experience: Put yourself in the position of attendees and learn how to avoid that one bad experience that can color an entire event
  • Unlock Your Event Data: The Smart Path to Enlightened Event Intelligence: How data can help you pick the right people and right place to create the right event.
  • Hot Tech for Meeting Design: This is an interactive primer on using tablets, smartphones and laptops to enhance session design.
  • Open TECHBar: Here is where you can experience the latest technology and get the upper hand on how to use it.
  • Surf the Content Marketing Wave: Learn to stand apart from the volume of material on the Internet and master content curation.
  • Meeting Planning Automation: Put technology in perspective without getting left behind.
  • Leveraging Mobile for Better, Greener & More Profitable Events: Using mobile has a number of advantages-for the user and the environment.

“The Innovation Zone is a popular draw for AIBTM and a perfect illustration of our commitment to provide members with the tools and education necessary to advance their careers,” said Michael Lyons, Exhibition Director for AIBTM. “The Innovation Zone offers innovative, unique offerings and opportunities that together will enhance the attendees’ professional knowledge.”

AIBTM takes place from June 10-12, 2014 at the Orange County Convention Center in Orlando.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.