Campaign falls in line with company’s move to enhance tourism sector in support of Saudi Vision 2030.
The Elaf Group, a SEDCO holding company, and a leading provider of travel, tourism and hospitality services, recently concluded its strategic series of marketing tours in key countries across the continents to promote the rich culture and most popular tourist attractions in Saudi Arabia. The marketing tour had designated stop overs in Istanbul, Turkey, Cairo, Egypt. Casablanca, Morocco, and Makassar, Indonesia.
The marketing tours showcased the company’s active efforts to promote attractive tourism packages to a wider network and further cultivate the country’s thriving tourism sector in support of the Saudi Vision 2030’s objectives to increase the number of Hajj and Umrah pilgrims to 30 million by 2030. During their visit, the company highlighted their business services and offers.
Ziyad Bin Mahfouz, CEO of Elaf Group, said: “These marketing tours were developed to help promote the wide range of religious sights and rich cultural tradition of Saudi Arabia. Tourism plays a vital role in the country’s national economy and we have always been committed towards implementing business strategies that reflect the kingdom’s long- term goals. Thus, these visits across key countries showcased attractive offers and world-class service that will entice potential visitors to the country.”
The Kingdom’s gross domestic product is expected to grow by 2020. Tourism continues to greatly contribute to the Kingdom’s GDP. Elaf continues to reinforce its position in the Middle East Travel & Tourism industry as a leading provider of tourism services specializing in providing religious tourism services and facilitating Hajj and Umrah for all pilgrims through key partnerships.
Established in 1981, Elaf is widely considered as a leading travel and tourism brand within the region. Elaf Group is a pioneering and innovative market leader that greatly continues to provide premier regional travel and tourism services in collaboration with major airlines.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.