Embark to manage co-operative marketing programs to support PenAir’s growing West Coast network.
SEATTLE – Embark Aviation, an airline planning and strategy firm, announced a partnership with Anchorage, Alaska based PenAir to manage and develop co-operative marketing programs to support PenAir's growing West Coast network.
Embark will work closely with airports, communities, and other regional partners to build co-operative advertising and promotional programs to support PenAir's growing Lower 48 Network. PenAir operates from three primary hubs in the Lower 48. One in Portland, Ore; serving Klamath Falls, Ore.; North Bend/Coos Bay, Ore.; Eureka/Arcata, Calif,; Crescent City, Calif.; and Redding, Calif. The second in Denver, serving Scottsbluff, NE; Kearney, NE; North Platte, NE; Liberal, KS; and Dodge City, KS. The third and first "lower 48" operational hub of Boston, MA serves: Presque Isle, ME; Plattsburgh, NY and Bar Harbor ME.
"Embark is excited to work with the PenAir and their partners to build marketing programs to support the development of their markets. A co-operative approach with the airline, communities, and other regional partners is critical for developing a successful franchise in the Lower 48, and we're confident we can substantially enhance PenAir's business," Embark Vice President of Marketing Clint Ostler said.
"Embark has come highly recommended and has a strong resume in co-operative marketing. We are extremely excited to work with them as we continue to create a strong brand awareness throughout all of our Lower 48 markets," says Melissa Roberts, VP of Marketing and Sales for PenAir.
With offices Washington D.C. and Seattle, Washington, Embark Aviation is an airline planning and strategy firm that specializes in the management of commercial functions for regional and boutique airlines. This includes airline revenue management, scheduling, route planning, financial planning, marketing strategy, and market development. Embark's unique portfolio of services, tools, and dedicated team bring our clients processes on par with the industry's leading major carriers.
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