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Entrada Insights announces company name change to Zartico Salt Lake City, Utah

Along with the brand change, a redesigned company logo and website Zartico.com was launched.

Entrada Insights, creators of the world’s first Destination Management Platform, announced its new company and brand name – Zartico – effective immediately. 

Chief Executive Officer Sarah Lehman stated, “As part of our focus on global expansion and business development, this rebranding reflects both the evolution of the company as well as our vision for the future. We believe the name Zartico reflects our company ethos, our commitment to diversity and our bold goal of changing the world for the better.”

Chief Marketing Officer Ted Sullivan stated, “This past year, we listened and learned that while destinations are built and developed with science, they breathe with art. Art is what makes every destination unique and special.”

He added, “We realized that we needed to evolve. Zartico is built with science, intelligence and insights from the data and our people and partners create art via storytelling and context. By combining science and art, we create wonder, which has been missing in our world lately. Our company knew its goal was to work with global communities to combine the science and art of the destination.” 

“This changes everything. If we do this together with our partners, we change the world,” said Founder and President, Darren Dunn. “And let’s face it, the ones who are crazy enough to think that they can change the world are the ones who do.” 

Along with the brand change, a redesigned company logo and website Zartico.com was launched. The arctic fox represents the spirit of the Zartico team; the fox is one of the most adaptable animals in nature, and is a loyal and fierce hunter.

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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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