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EPAM and Aer Lingus transform digital travel customer experiences for over 12m. guests per year

Customer experience and personalization emerge as most critical differentiators for success.

NEWTOWN, PA. – EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, and Aer Lingus, the national airline of Ireland, are partnering on next-generation technology solutions to enhance the Aer Lingus guest experience and further automate its services and operations. For the past five years, EPAM has worked with Aer Lingus to substantially enhance the airline's digital and mobile solutions, resulting in significant growth of Aer Lingus' digital commerce revenue.

"We've been a strategic partner to Aer Lingus since 2013, helping the company transform its end-to-end customer experience through the development of next-gen travel platforms to support its significant growth," said Solman Rahman, SVP, EPAM UK & Ireland. "With Aer Lingus now covering 100 routes in the UK, Europe and North America and doubling its flights to US cities, we look forward to using our expertise in delivering seamless digital customer experiences to continue to create value for our client."

Moving forward, EPAM will focus on helping Aer Lingus continue to enhance its digital travel experiences on its web and mobile platforms. The new portals will enhance the search and booking engine, offer trip suggestions, provide an improved information architecture and UI design, and automate processes on the back-end to gain operational efficiencies.

"Over the last five years, we have enjoyed a successful relationship with EPAM as one of our key development partners. We are pleased to continue that relationship as we strive to continue delivering best-in-class personalized travel experiences for our customers," said Dave O'Donovan, Director of Digital & Mobile, Aer Lingus.

The airline strives to continue their mission to provide superior experiences for their customers with personalized digital engagement as a key aspect of this mission. Aer Lingus serves over 12 million guests per annum, covering more than 100 routes to destinations in the UK, Europe and North America. Over the last three years, the number of US cities it serves has almost doubled, including non-stop flights from San Francisco, New York, Los Angeles and most recently Seattle. It is the only Irish airline awarded four stars by Skytrax, the international air transport rating organization.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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