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ETC co-op programme 2023 “Co-branding of Promotional Campaigns”

The European Travel Commission’s (ETC) co-operative programme “Co-branding of Promotional Campaigns” supports Europe’s tourism sector by investing in industry-led communication and promotional initiatives across Europe that foster cooperation and sustainable growth.

ETC is co-investing into communication and promotional campaigns that reinforce consumer confidence in travel and tourism to and around Europe, increase awareness of extraordinary travel experiences in lesser-known European destinations, as well as build a distinctive image of Europe as a travel destination. 

The co-op programme “Co-branding of Promotional Campaigns” supports the Europe’s tourism sector by investing in industry-led communication and promotional initiatives across Europe that foster cooperation and sustainable growth.

The programme is presented by ETC in the framework of an ad-hoc grant of the European Commission (EC) with the aims to build a distinctive image of Europe as a travel destination, maintain its market share and better disperse travellers’ flows across the continent. To that end, ETC was seeking to co-invest into communication and promotional campaigns conceived, developed, and implemented by consortia of public and private partners that produce an added value to ETC and the EC’s efforts in the joint promotion of Destination Europe

  • Total available budget: 1,115,000 EUR
  • Estimated starting date: January 2023
  • Duration: 12 months
News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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