The event ROI tool analyzes data across the entire event life cycle and provides actionable insights to optimize an event’s value.
NORWALK, CONN. – etouches, a top global provider of cloud event management software, announces the launch of its newest product, event ROI. This breakthrough product enables event professionals, for the first time, to gain a comprehensive view of the value their events generate and the real-time means to improve the outcomes.
etouches developed the event ROI product to address event professionals’ increasing need to demonstrate the value that their events add to their organizations. With marketers spending more than 25% of their budgets on events, the need has become ever more critical for organizations to gain valuable insights and control over the outcomes of their events, in order to ensure that they achieve performance at scale.
As the latest product to join the company’s integrated enterprise solution set, the event ROI product provides planners the insights they need to ensure their events perform to their full potential. The tool’s insights-to-action approach collects, integrates, and analyzes a broad range of event data and performance metrics against trends, benchmarks and best-practices.
“As a breakthrough capability for event managers and organizers, our event ROI tool will change the way that the industry operates,” said Vice President of Mobile, Data and Engagement at etouches, Niko Nelissen. “By measuring event ROI in real-time against client goals, the product will bring event data points to life with actionable tools.”
Besides manual processes and Excel, there is no market solution that empowers planners to really measure and impact event ROI in real time. More organizations are forced to implement complex business intelligence tools that have data coming from many sources to determine ROI after events.
With etouches’ event ROI, event professionals can now benefit from the industry’s first integrated event performance toolset. The breakthrough solution empowers organizations to track the performance of their events in real-time according to their desired goals. The data points generated from sourcing, registration, mobile, and onsite activity are seamlessly collected throughout the event's lifecycle and displayed in context to the client's goals within flexible, easy-to-action dashboards.
“etouches goal has always been to provide the industry with innovative solutions to maximize an organization’s reach, relevancy and efficiency as it relates to events,” said CEO of etouches, Oni Chukwu. “Events are a big investment for organizations, and it is critical for them to outperform the P&L. By properly and comprehensively tracking the data around events, event professionals now have the comprehensive tools at their fingertips to positively impact and transform the way they allocate their massive investment in events overall.”
With a portfolio of international clients that includes MasterCard, Google, AVEDA, Vodafone, National Australia Bank, The New York Times and more, etouches understood the need to provide its clients a complete end-to-end solution for managing meetings and events. etouches’ comprehensive offering now takes full advantage of its event ROI toolset to analyze event data and optimize an event’s value in an integrated flow. Prior to the release, the product and development teams at etouches worked closely with alpha and beta customers globally to refine the tool’s feature set and performance.
etouches customer Comexposium was one of the first to use the product. “Early in our use of etouches event ROI, we saw a positive impact on event team behavior and performance by improving their visibility and focus on key metrics,” said Global Chief Digital Officer for Comexposium’s digital marketing events, Dan Elder.
Since closing a $20 million funding round in May and completing the acquisition of hospitality and venue booking solution Zentila in June, etouches has significantly added critical, differentiated components to its award-winning enterprise event management platform. The new event ROI product will be offered as part of etouches plus offering, which are al-carte tools that can be added to a client’s core or pro package.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
