Amadeus held the largest online travel agency market share in Western Europe in 2006 with 64.2% – an increase of 12.9 percentage points from 2005. The company also grew its online travel agency business in…
Amadeus held the largest online travel agency market share in Western Europe in 2006 with 64.2% – an increase of 12.9 percentage points from 2005. The company also grew its online travel agency business in Asia Pacific and reached 19.9% market share in December 2006 compared with an average of 9.0% market share during 2005. In India, Amadeus recently announced that four online travel agencies have chosen Amadeus technology: Indiatimes, MakeMyTrip, Sify and Yatra.
As the company stated, Amadeus’ continued success is based on the identification of the specific needs in the online travel agency segment.
“Our strategy is to provide online travel agencies with the best content and technology and we believe that our clear lead in Europe is confirmation that we are succeeding. Looking ahead, we plan to build on our success in Europe to take advantage of opportunities in the fast-growing Asia Pacific market,” says Gillian Gibson, Vice President, Amadeus Multinational Customer Group.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
