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ASTA’s Travel Retailing & Destination Expo

ASTA’s TravelBloggerShow offers agents, bloggers tools to enhance their blogs and take them viral

Held in conjunction with ASTA’s Travel Retailing & Destination Expo (Sept. 7-9), TheTravelBloggerShow (Sept. 8 and 9) will build upon its popularity and offer targeted sessions designed to boost the proficiency and knowledge of beginning and advanced bloggers alike. Featuring presentations from noted travel bloggers, participants have the chance to hone their skills, be it learning the ins and outs of working with third-party hosts, drawing new traffic to their blog and gaining incremental revenue, or learning how to successfully incorporate the popular content sharing service Pinterest into their blog to expand their readership.
“TheTravelBloggerShow is unique to the travel industry and offers travel professionals, as well as travel bloggers inventive ways to reach new audiences and expand their market base. This show allows both groups to come together to learn and network with one another, while learning the skills they need to craft a stronger blog and draw a larger audience,” said Nina Meyer, ASTA president and chair.
The event will feature seminars split over two days, covering:

    From Nothing to Something Great: The Essential Elements of Creating a Successful Blog (Sept. 8/For the novice blogger) The first half of this three-hour program will cover the basics of blogging from choosing a domain name and blogging platform to engaging the travel community through social networks such as Twitter and Facebook. For a more advanced and deeper discussion, roundtable discussions will make up the second half of the session, where attendees will have the chance to ask questions from a group of seasoned bloggers and share best practices with their peers.
    Is Your Blog “Pinteresting?” (Sept. 9/For more advanced bloggers) Pinterest has everybody talking (and looking). This session will teach attendees how incorporating Pinterest and other social networking sites into their blog can increase traffic, take their content viral and make it more interesting and attractive for their readers.
    Blogging: Your Passport to the World (Sept. 9/For more advanced bloggers) This panel puts attendees in touch with destination and P.R. execs who will share their insight and tips how bloggers can best market themselves and their blog. Through this session, attendees will better understand what types of blog content destinations are looking for and amass the information they need to accurately assess their blog from the standpoint of a host destination or CVB.
    The Fine Line Between Blog and Bluff (Sept. 9/For more advanced bloggers) This session takes participants through the steps that will help keep their creative juices flowing. Attendees will leave knowing which resources to turn to for ideas and how to implement proven techniques for keeping their content fresh and their readers engaged.

About the presenters:

    Don George has been called “a legendary travel writer and editor” by National Geographic. He has been the global travel editor for Lonely Planet Publication, and the travel editor for the San Francisco Examiner & Chronicle and for, where he founded the award-winning Wanderlust site. Currently, he is special features editor and blogger for the popular travel website, editor-at -large and book review columnist for National Geographic Traveler magazine, and editor of Geographic Expeditions’ online magazine, Recce: Literary Journeys for the Discerning Traveler. He has written the bestselling Lonely Planet Guide to Travel Writing, and has edited eight acclaimed literary travel anthologies, including The Kindness of Strangers, A Moveable Feast, By the Seat of My Pants, and most recently, Lights, Camera…Travel! He appears frequently on NPR, CNN, and other TV and radio outlets, is a highly sought-after keynote speaker, and hosts a national series of onstage conversations with prominent writers.
    Matt Long, editor-in-chief and creator of, has a true passion for traveling. As someone who has a bad case of the travel bug, he travels the world in order to share tips on where to go, what to see and how to do it all on a budget. Long is a Lonely Planet Featured Blogger, as well as a contributor to, Traveldudes and Travel Tidbits.
    Ben Reed is an Orlando-based Travel Blogger at that will try (almost) anything once. With more than 600 posts documenting his adventures around the world, Reed encourages his readers to Do Extraordinary Things. He has walked with lions, jumped out of an airplane from 18,000 ft., SCUBA dived the Great Barrier Reef and joined the Sour Toe Cocktail Club while traveling more than 470,000 miles to 16 countries on six continents. He’s been spotted on, the BBC, and
      Bethany Salvon (a photographer) and Randy Kalp (a journalist) were professionals in the wedding and news fields before they set their sights on long term travel. They quit their jobs five years ago and decided to live out their travel dream, wandering tens of thousands of miles by air, rail and sea. During this time, they created one of the top online travel blogs – Beers & Beans has led them to the far flung corners around the world and their active social following has helped bring their brand to new heights. They have more travel specific followers on Pinterest than any other travel company. Follow their latest adventures on and through their social networks – Pinterest, Instagram, Twitter, Facebook and Google+.

Following the beginners session on Saturday, Sept. 8, participants will have the chance to walk the trade show floor, where hundreds of travel suppliers from around the world will be exhibiting. There, they can learn about multiple destinations and connect with important industry suppliers. Sunday afternoon, following the advanced sessions, will include time for attendees take advantage of complimentary sightseeing throughout Los Angeles. Bloggers and agents are encouraged to register to attend TheTravelBloggerShow today.
The event is sponsored in part by the social travel network, and