Optims S.A. announced the implementation of its Revenue Management solution, Optims.Hotel V3, within…
Optims S.A. announced the implementation of its Revenue Management solution, Optims.Hotel V3, within Best Western Italy. The most interesting feature of this project is the implementation of a centralised Revenue Management Service for 4 of the Best Western member hotels, located in different cities and operating different PMSs. The system will be operated by a Revenue Manager based in the company’s headquarter in Milan and will be supervised by Flavio Serra and Paolo Catoni, respectively Managing Director and Marketing Director for Best Western Italy. This is the first time in the world that Revenue Management will be sold as a full service and not as a sole product. It is an ideal opportunity for Best Western Italy to provide real added value to its member hotels that are not yet ready to operate the Optims Revenue Management System directly.
The Optims Revenue Management System assists hotels to maximise revenues and increase their occupancy and average room rates by providing accurate recommendations in terms of pricing and quality customer services and by enabling hotels to develop a better knowledge of their customers. These attributes form an important strength in the worldwide hospitality industry today: The efficiency and reliability of a Revenue Management solution were two primary conditions. This is why Optims.Hotel V3 perfectly answers the needs and requests of Best Western, that is one of the leading hotel groups in the market, explains Paolo Catoni.
The growing success of our Revenue Management solutions all over the world, and particularly in Italy, brought the creation of a subsidiary in this country last year, comments Jose Robles, General Manager of Optims Italia. He adds The confidence of our customers in the quality of our services and IT solutions is the best demonstration that Revenue Management is becoming a real challenge in the Italian hospitality industry.
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