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Bezurk makes senior appointments in key positions

Bezurk.com, Asia Pacific’s travel search engine, has recently appointed three key managers to posts in Marketing and Business Development. The move is part of the company’s ongoing expansion following the investment in the business by News Digital Media in December 2007.

Miguel Bernas has been appointed Chief Marketing Officer, responsible for building awareness for the Bezurk brand, meeting visitor targets and educating Asian consumers about the benefits of the travel search engine business model.

Miguel is a seasoned marketer, having held regional marketing roles for renowned brands like MTV, CNBC, Virgin and Yahoo!. Most recently, Miguel was responsible for advertising campaigns for Nokia Nseries across Asia Pacific, and a key member of Nokia’s regional marketing team in Singapore.

Jeffry Tan has been named Director, Supplier Relations, responsible for business development and account management of flight partners, including multiple airlines and online travel agencies.

Jeffry brings a wealth of experience from the travel technology sector, having worked in Global Distributions Systems (GDS) companies like Abacus and Worldspan in the areas of business development, sales & account management of travel suppliers and providers. He also helped to promote the growth of online real-time reservations services during the early years of travel e-commerce in Asia Pacific. Most recently, he was responsible for sales and relationship management of major airlines in Southeast Asia, Korea, Japan, Australia, New Zealand and the Pacific for Worldspan, a major international GDS.

Also joining Bezurk’s marketing team is Ryan Pham, who has been named Search Marketing Manager. Ryan is responsible for Search Engine Marketing, driving quality traffic to Bezurk from all over the region. He will also work with Bezurk’s Product team to increase and improve the quality of visitors coming from search engines. Ryan joins Bezurk from digital marketing agency Profero, where he served as Media Strategist.

Commenting on the appointments, Bezurk’s CEO Martin Symes said: “Since Bezurk’s inception, much of our focus has been on building an industry leading product offering. Following the recent investment by News Digital Media into Bezurk, we can now focus our attention towards building our brand and international expansion.

“With the addition of Miguel and Ryan to the Bezurk team, we expect our user base to grow substantially, which will in turn provide better results for our travel partners. Jeffry’s experience in travel e-commerce will help us grow our roster of travel partners and ensure that they get the best value from our service.”

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