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Electronic room nights increase 9.5% for European hotels in Q4

TravelCLICK reported today that room night growth for the European region increased 9.5%, outperforming the …

TravelCLICK reported today that room night growth for the European region increased 9.5%, outperforming the worldwide hotel average growth of 6.3% in the fourth quarter of 2003 versus the fourth quarter of 2002.



The average daily rate (ADR) for European hotels in the fourth quarter was $167.75, showing an 11.5% improvement over the same quarter last year.



In a year-end review, the total of European hotel room nights was up 4.7% versus the previous year, outperforming the worldwide average increase of hotel room nights of 3.3%. The region`s 2003 ADR improved 10% over 2002, also outperforming the worldwide average increase of 0.9%. Electronic bookings include room nights booked through the Global Distribution Systems (GDS) and key Internet travel sites.



The results were compiled from TravelCLICK`s comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Worldspan, and Sabre GDSs. TravelCLICK`s data also includes consumer online hotel bookings made through third-party travel Web sites powered by Pegasus Solutions.



European and Worldwide Hotel GDS E-Commerce – Fourth Quarter











Top Ten European Destination Markets and GDS Results for Hotels – Fourth Quarter



The top 10 destination markets based on total GDS room nights in Europe during the fourth quarter 2003 were, in order:









Full Year 2003 European and Worldwide Hotel GDS E-Commerce











Top Ten European Destination Markets and GDS Results for Hotels – Full Year 2003



The top 10 destination markets for total GDS room nights in Europe for 2003 were, in order:









Madrid and Barcelona hotels experienced double digit growth in fourth quarter and for all of 2003, as compared to the same periods last year. The growth was influenced by the economic rebound and number of low-cost air carriers coming into Spain, indicating continued recovery and a solid position for continued growth in 2004, said Jan Tissera, vice president of international sales for TravelCLICK.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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