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Perfectly timed for the 2009 F1 season, Elite Rent-a-Car is now officially available to the UK market and offers British travellers flexible options to enjoy the world’s most sought-after cars.
Many of the vehicles arrive at Elite before they are available commercially, with some never featured by the usual auto rental companies. The thrill of test driving a Ferrari or Maserati before anyone else is only matched by the concierge-led service, the pick-up and delivery of cars anywhere anytime, 24/7 support, bi-lingual staff and a flexible ‘can do’ attitude.
With the recession biting down on luxury car buyers in the UK, Elite may be the answer to nourish the passion for the power of the supercar, without breaking the bank.
Elite Rent was founded in 1987 in Geneva by Graziella Zanoletti, who still hand-picks Elite’s 400-strong fleet to exceed the expectations of her most discerning customers. There are six ranges of cars to choose from – the Exceptional range (featuring Ferrari, Lamborghini, and Maserati): the Luxury range (Maserati, Audi and Mercedes): the Sports range (Porsche, BMW, Audi and Alfa Romeo); the 4WD range (Porsche, Range Rover, BMW, Audi and Mercedes); the City range (Smart Car, Mini and BMW); and the Executive range (BMW, Mercedes and Audi).
In addition to the core rental service, Elite has recently launched a collection of superlative road tours – Elite Driving Experiences (EDE). These pre-planned driving journeys combine the finest open roads of that region with luxury four and five star hotels to relax in and one or two unique ‘behind the scenes’ experiences to enjoy along the way (private tours of the Ferrari factory or a leading watchmaker’s showroom, for example). Lasting one to seven nights, customers are completely ‘cocooned’ by Elite with a team to look after their needs 24/7. They can choose to drive alone or with a chauffeur (and even a guide if need be), which may suit families and corporate parties wishing to get under the skin of a destination, without ever having to push a pedal.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
