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EOT to open China office

The Hellenic Tourism Organisation (EOT<.>) has decided to open an office in China<.> in an effort to bolster tourism ties with the country…

The Hellenic Tourism Organisation (EOT<.>) has decided to open an office in China<.> in an effort to bolster tourism ties with the country.

Greece could act as the gateway to Europe for China, whose sheer size and fast-developing market in goods and services offer great opportunities, EOT general secretary Evgenios Yiannakopoulos said.

China is a new, up-and-coming destination for Greek tourism, with the cultural aspect of prime interest, particularly considering both countries have a long tradition in this area. The improvement in the Chinese people`s living standards offers Greece the chance to attract a significant number of the Chinese who holiday abroad – a huge number if one considers the country`s population, he noted.

Yiannakopoulos said he hoped for an improvement in Greek-Chinese relations in order for cultural exchange to take place between the two countries.

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