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Hosted buyers will experience impressive new hotel

European Meeting & Incentive Forum Spring 2010 hosted in new Madrid Hotel

Meeting and Incentive Forums, the intensive trade shows for Meetings and Incentives buyers and suppliers are pleased to announce they will hold their Spring event at the recently opened Eurostars Madrid Tower Hotel in Spain, from 15 – 19 June. 

The European M&I Forum Spring will allow European hosted buyers to experience the new and luxurious 474-room hotel, one of the newest members of Great Hotels of the World. The hotel boasts an impressive 2,500 sqm of meeting space (including the largest column-less meeting room in Madrid), a gourmet restaurant with panoramic views of the city and a state of the art WellHealth Club all housed in a prime location in the Cuatro Torres Business area – the business centre capital of Spain.

Marta Tarrago, director of sales at Eurostars Madrid Tower comments, “Our goal is to be recognised within the industry by offering exceptional quality. Hosting the M&I Forum at the hotel will give us the opportunity to showcase our hotel, reach a wider audience and build strong relationships with buyers.”

The M&I Forums, which bring together corporate and agency buyers and suppliers in the MICE industries in Europe, the USA and Asia, have experienced significant growth over the past year with over 280 exhibitors and 380 buyers taking part in 2009. The popularity of the Forums is increasing as buyers and suppliers realise the importance of face-to-face meetings during times of economic uncertainty and the value that the events bring. A total of 75% of buyers attending the European M&I Forum Spring are new attendees including Grass Roots, WorldEvents, Zibrant, American Express, Nike, Next level Pharma and the World Medical Association. Many new suppliers are also attending including Pullman Paris, Accor Netherlands, Austrian Airlines, Barcelo Hotels and Berlin Convention Centre.

Howard Cohen from Global Cynergies, Hungary (hosted buyer) comments, “The format of one-on-one appointments genuinely provides meetings of quality, with the opportunity to have a clear and uninterrupted discussion with each supplier. This makes the appointments at the M&I Forum far more useful and productive than any of the big MICE trade fairs."

Daniela Pastorelli from Gran Melia Salinas (supplier) adds, "It was our first time at the M&I Forums and we were really impressed by the quality of the buyers, the organisation and the networking. The balance between one-on-one meetings and networking was ideal, and the four-day programme was very dynamic. We got four requests onsite and a couple more just after, so we have already integrated the M&I Forums in our 2010 budgets."