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Florence Convention and Visitors Bureau launches its leisure activities

The first stop is in Dubai for a sales mission with Emirates.

From 18 to 21 September, the staff of the Convention Bureau of Florence, was in Dubai to present the destination, the MICE and leisure products to an audience of tour operator, DMCs and PCOs highly specialized in events and luxury travel of UAE.

FCVB inaugurated its activities dedicated to leisure tourism which will lead to the opening of a new dedicated division in 2017. In fact, the scheduled full program of future activities will help FCVB to promote Florence not only as a MICE destination but also to the most important tour operators in the world.

By the end of 2016 FCVB will participate in major trade fairs as the ILTM Cannes, WTM London, or the BTO in Florence in addition to many targeted sales mission and workshops.

The b2b event of September 19th has been organized thanks to a strategic partnership with Emirates and it allowed FCVB and some of its members to present the destination and the tourism offer of Florence to the top local operators.

The Director of FCVB, Carlotta Ferrari said “It was un unique opportunity that inaugurates our program of leisure activities. We organized this event format with Emirates, an exceptional partner for us. The appointments went very well and we registered a great interest from UAE tour operators and DMCs. We expect the first results soon and we are very optimistic about the benefits that these new activities will bring to our destination”.

The presence of Emirates in the Centre-North of Italy has strengthened since last November thanks to the opening of the connection between Bologna and Dubai. This is the most recent Emirates gateway which was added to those already existing as Milan, Rome and Venice. It is easy to reach with high-speed trains not only for passengers in the Emilia-Romagna region, but also for all who travel from Tuscany and the Florence area. This route it’s done daily with a Boeing 777 aircraft, with a configuration of three classes, and offers 5.040 seats a week allowing travelers from Bologna and the near regions to be connected with Far East, Middle East, Africa and Asia, served by Emirates.

The success of the event is due also to the participation of some FCVB Members such as hotels, tour operators and DMCs, who have been able to build a privileged business relationship with these important potential clients. FCVB members who joined the event: Villa Cora, one of the best 5 stars hotel in Florence Amanda Eventz, top professional DMC, Enic Meeting and Events, luxury and fashion events DMC, Exclusive Connection, exclusive tours in Florence, Lungarno Collection Hotels, luxury hotels, apartments and suites by Ferragamo, Golden Tower Hotel, historical 5 stars hotel in the heart of Florence, To Florence Hotels, a prestigious 4 stars hotel chain in Florence.

FCVB and his partners have met nearly 70 buyer during the networking sessions. All operators have shown a great interest for Tuscany and Florence, considering that these destinations are still little known by the most part of the United Arab Emirates market.

This specific target prefers 4 and 5 stars hotels with stays of about 2 weeks. They require a very high-quality standards of services and activities even for families. Florence is for sure a destination that can offer products of high cultural value but also shopping itineraries, food and wine, sports and many wellness and spa resorts.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.