On 6 June 2005, Air France and KLM will offer their 66.3 million passengers their new joint frequent flyer program…
On 6 June 2005, Air France and KLM will offer their 66.3 million passengers their new joint frequent flyer program, Flying
Blue.
With 10 million members, the purpose of Flying Blue is to become the leading frequent flyer program in Europe and satisfy its members’ needs. Flying Blue will enable its members to earn and spend Miles on the combined networks of Air France and KLM and also on flights operated by SkyTeam member airlines and some other 30 airline partners.
This global network of 18,000 flights and 900 destinations will enable customers to benefit from all the advantages that Europe’s leading loyalty program has to offer. Furthermore, some 100 non-airline partners will have joined the Flying Blue program, thereby increasing the opportunities to earn and burn Miles.
Structured in four levels (Ivory, Silver, Gold, Platinum), Flying Blue makes it possible to track the flight behavior of each of its customers and rewards them with Miles accordingly. Frequent travelers on any of the nine SkyTeam member airlines and Kenya Airways accrue Miles enabling them to move up to the next highest tier. Furthermore, Air France and KLM offer Platinum members the possibility of becoming lifetime Flying Blue Platinum members, with all the privileges that come with it.
The Flying Blue program is a tool for both airlines to recognize their loyal customers, regardless of which of the two airlines they travel on. Members of the new joint frequent flyer program will be able to benefit from consistently high quality service on the combined networks of Air France and KLM.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
