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Flying start for City Break Exhibition announced Reed Travel Exhibitions

Reed Travel Exhibitions has announced an extremely positive response to the…

Reed Travel Exhibitions has announced an extremely positive response to the launch of its new event City Break 2006. The event, which focuses on the increasingly significant city break sector, was officially launched in June this year at the European Cities Tourism annual summer conference. The launch event will take place 12-14 June 2006 in Helsinki, Finland.

City Break will be a unique business forum for city and regional tourist boards and suppliers of city breaks to meet specialist operators in a commercial environment with two days of pre-scheduled appointments.

Mark Walsh, Exhibition Director of City Break, said “We have had a fantastic response from suppliers with a number of key city tourist boards already signed up to exhibit including Barcelona, Bordeaux, Tallinn, Rijeka, Vienna and Visit Scotland as well as private sector companies such as Corinthia Hotels International, Maritim Hotels, Groundline and Viajes Boreal. We are aiming to recruit 200 Hosted Buyers and already have buyers registered from the UK, Germany, France, Denmark, Belgium, Greece, The Netherlands, Italy, Hungary, Switzerland, The Czech Republic and Latvia from within Europe; from China, India and Singapore and from the USA. Operators represented include Kuoni, TUI, DER Tour, Octopus Travel, Thomas Cook, Expedia, Superbreak, Abercrombie & Kent and Virgin Vacations.”

Walsh added, “The Low Cost Carriers have fuelled the demand for city break travel in recent years and we have also had an encouraging level of interest expressed by several key LCCs. We are making every effort to ensure their active participation at City Break.”

Mike Franks, Director, Groundline UK who are exhibiting at the event commented: “City Break fits perfectly around the Groundline profile and we are extremely happy to welcome this essential showcase. City breaks are a very big product now and this exhibition allows the industry to see what is currently available plus seek new ideas to develop and strengthen their market share. For Groundline it is a superb opportunity to meet potential new suppliers and investigate new market opportunities. We wish the show every success and look forward to jointly developing this exciting part of our industry.”

Another exhibitor, Stephan Bernhard, Executive Secretary of Swiss Cities said: “Arrivals in Swiss cities have increased up to 10% this year. It’s no wonder that city break travel is becoming more and more popular as people today travel more frequently and stay at their chosen destination for a shorter period of time. We at Swiss Cities, an association consisting of 26 city members, have therefore launched a major international marketing campaign to promote travel to our cities. We look forward to participating at City Break 2006, the perfect platform to introduce our attractive range of offers and city highlights to professional buyers from all over Europe.”

Louise Camilleri Torm, Sales & Marketing Manager – Scandinavia, Corinthia Hotels International added: “The City Break market has really expanded quite dramatically over the past 2-3 years, driven to a large extent by the rise in low cost airlines. We`ve experienced strong growth in cities such as Prague, Budapest and Lisbon, which represent excellent value for people travelling from the main outbound regions in the UK, Scandinavia and Germany. It`s clear that many City Breakers are looking for 5 star accommodation – `Fly Cheap, Stay Chic` seems to be the prevailing theme. An exhibition such as City Break is important for Corinthia Hotels International as it concentrates specifically on this important market. Since buyers from all over the world will attend, we will be getting the widest exposure possible for our city hotels among city break specialists.”

City Break 2006 is sponsored by European Cities Tourism, the leading professional tourism network for European cities, and will take place prior to ECT’s annual summer conference 12-14 June 2006 in Helsinki, Finland.