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Germany National Tourist Board

Germany at the forefront in the area of business travel tourism

The image of and demand for Germany as a business travel destination are at an extremely high level – and improving constantly. This has been demonstrated by statistical surveys as well as by studies and opinion polls relevant to the industry: In the year 2007 Germany became the market leader in the business tourism area with…

The image of and demand for Germany as a business travel destination are at an extremely high level – and improving constantly. This has been demonstrated by statistical surveys as well as by studies and opinion polls relevant to the industry: In the year 2007 Germany became the market leader in the business tourism area with an eleven percent market share of all international business trips worldwide (Source: German National Tourist Board  [GNTB] / IPK International) and 7.4 percent growth from Europe. In this context, the primary focus of attention is on promotable business trips to trade fairs and exhibitions, as well as to conventions, meetings and events. However, in the future the increasing competition worldwide and dynamic growth in Asia may lead to some slight shifting in this area as well. In this regard, there is growing competition in the business travel sector – in the meantime China in particular has taken on a leading role in this segment next to Germany.

Top ranking from World Economic Forum / Switzerland 2008

According to the results of the Travel & Tourism Competitiveness Report (TTCR), which was conducted for the second time by the World Economic Forum / Switzerland 2008 and which is the first international study on the travel and tourism industry as a locational factor – out of 130 countries, Germany achieved an outstanding third place behind Switzerland and Austria. Germany holds a market-leading position with respect to infrastructure, especially road and rail transport as well as air travel. The spectrum that Germany offers in the area of international trade fairs and exhibitions is ranked in second place worldwide. The study examined a total of 71 variables that were crucial for the ranking. Germany achieved top-flight results in the categories of political legislation / rules, sustainable environmental regulations, health & hygiene, and thus with regard to the general conditions affecting travel and tourism overall.

Economic significance of business travel

The economic significance of business travel for tourism in Germany is revealed by an overall examination of important, precisely delimited individual segments of business tourism: In total, roughly 625 million business trips (84.6 million of which involved an overnight stay) resulted in a turnover of 66.7 billion euros (a 5.4 percent increase in comparison with 2006). The lion’s share of these were business trips with at least one overnight stay: a turnover of 39 billion euros was generated through the 72.8 million inland trips in  2007 (a 1.8 percent increase in comparison with the previous year).  The 10.3 million business trips by travellers from Europe generated a turnover of 8.4 billion euros and the 1.5 million trips by overseas travellers contributed a turnover of 5.3 billion to the total result. The roughly 540 million business-related daytrips within Germany (in the year 2006) generated a turnover in the amount of 14 billion euros. Business trips to Germany by travellers from abroad involving an overnight stay generated a turnover of 13.7 billion euros for the industry, which is just as much turnover as the entire area of inland business daytrips. With a market share of 29 percent of all incoming trips to Germany, the business travel segment is a decisive locational advantage for global marketing of Germany as a travel destination“, remarks Petra Hedorfer, the CEO of the GNTB.

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