Low cost carrier airlines (LCCs) using dynamic packaging technology to offer more travel choice and value to their booking passengers can enhance revenue potential and customer loyalty, says online and…
Low cost carrier airlines (LCCs) using dynamic packaging technology to offer more travel choice and value to their booking passengers can enhance revenue potential and customer loyalty, says online and dynamic packaging technology specialist GoQuo. GoQuo is launching its latest dynamic packaging solution, which has been designed specifically for low cost carrier airlines (LCCs).
According to GOQuo founder and managing director Ron Ramanan, continuing intense competition between LCCs, and in the wider travel industry, means airlines should make every effort to retain their customers through all phases of their online purchasing experience. “Travellers today expect an easy-to-use, fast and secure booking experience,” he said, “with as much as possible available on the one site. AirlineDP lets airlines give them that.”
Supplier Links Can Erode Customer Stickiness
Ramanan argues that a major business and customer service issue for budget airlines currently offering non-flight products is a reliance on links to external suppliers’ web sites.
He explained: “Passengers who book flights on an airline’s web site and then want to book a hotel or rental car are usually transferred away from the airline’s core site to the supplier’s web site. They have to expend more time and more clicks to interrogate the supplier’s inventory database, make a choice and then book, and then get a totally separate confirmation. Anecdotal evidence suggests they often get frustrated and abandon the booking process, which means a lost sale, lost revenue and some lost credibility for the airline.”
Ramanan believes that as well as improving the overall customer experience and therefore the likelihood of repeat bookings, AirlineDP can help airlines earn better margins from non-flight product bookings. They can actively promote attractive discount offers, while intelligent software for applying business rules helps control mark up in real time according to popularity and availability.
He explained: “The airline can offer inventory from its own preferred suppliers, from the many accommodation, car hire and tour suppliers available through GoQuo, or from a combination of both. If someone is only booking a flight, AirlineDP can automatically provide sales prompts for other products, all without the customer leaving the airline site.”
GoQuo is currently in negotiations with several low cost carriers keen to explore the benefits of AirlineDP.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.