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Kuoni is a main partner of the Zurich Film Festival

For the third time, Kuoni is a main partner of the Zurich Film Festival (ZFF), which will take place from 22 September to 2 October 2011. This year Kuoni will be showing their continued commitment for the ‘Save the Beauty’ initiative that campaigns for sustainable travel. Kuoni will also be presenting the film series ‘New Horizons’ at the ZFF. To coincide with the Film Festival, Kuoni has also published their new holiday programme ‘Saving in Style – Holidays for the Soul – Away from it all’, which presents destinations favoured by the stars.

Kuoni would also like to use this year’s ZFF as a platform to raise awareness about the importance of sustainability for the future of travel. In association with the Swiss non-profit foundation, myclimate, Kuoni is bringing in all invited guests of the ZFF to Zurich ‘climate-neutrally’. The festival stars will also receive a ‘Save the Beauty’ bracelet in recognition of their CO2-neutral travel. "As a symbolic gesture for a sustainable future of travel, we – together with the ZFF – will  be rolling out Green Carpets at all the Festivals’ events – instead of the usual Red ones", says Stefan Leser, CEO of Kuoni Switzerland. 

Kuoni’s commitment to climate protection at the Film Festival also includes the ZFF’s special screening of ‘Climate Refugees’, Michael Nash’s multiple award-winning documentary film about climate change, showing on 29 September 2011. After the film, a group of high-profile guests will be discussing what companies can do to mitigate climate change, as well as how individuals can do their bit to help.

Kuoni will also be presenting the film series ‘New Horizons’ at the ZFF, which takes a look at other cultures. "This focus is particularly interesting for us as a tour operator", explains Leser further. "Besides bringing together national and international film stars, the ZFF is a place where living cultures unfold and provides an important exchange forum for Kuoni."

The places where international film stars get away from it all are a long way from the hustle and bustle of festivals and film premieres and are featured in Kuoni’s new holiday programme, ‘Saving in Style – Holidays for the Soul – Away from it all’. The programme reveals dream destinations where big Hollywood names are known to take a break from everyday life. The SI Style Special Edition ‘Travel like the Stars’ (‘Reisen wie die Stars”) provides another source of inspiration for your next relaxing break and features the most happening VIP destinations.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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