lastminute.com plc has reached an agreement with Egg, to provide a monthly online newsletter for Egg customers, based on…
lastminute.com plc has reached an agreement with Egg, to provide a monthly online newsletter for Egg customers, based on the successful lastminute.com weekly newsletter, which goes to 7 million lastminute.com customers.
The Egg newsletter will initially be sent in targeted segments to 1.3 million Egg customers out of a total of 2.7 million Egg customers. It will be created and drafted by the lastminute.com creative team in conjunction with Egg. It will contain a full range of lifestyle offers supplied by lastminute.com for flights, holidays, hotels, dynamic packaging, entertainment and restaurants as well as a full range of retail offers.
Brent Hoberman, Group Chief Executive, said: We are delighted to be linking up with Egg to develop with them a new refreshing product for their customers who will be able to receive quality offers easily accessible online. This deal is strategically important because it demonstrates lastminute.com`s ability to leverage its cutting edge technology, its exclusive product depth and its creativity.
Jerry Toher, UK Managing Director Egg said: We know that Egg customers value holidays and entertainment and our recent research reveals that consumers rarely understand points based loyalty schemes, in fact more than two-thirds of loyalty scheme participants never redeem any rewards. Partnering with Lastminute.com will therefore allow us to offer a range of compelling and relevant offers to customers online each and every month. What is more, 5% cash back is a great reward for Egg Card customers booking with lastminute.com.
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