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A prominent entertainment and leisure provider is reporting huge increases in demand in some sectors – despite economic turbulence in the stock markets and fears of a double dip recession.
USA-based EZE Group has seen tremendous growth in sales figures in sectors like theatre trips and visits to tourist attractions, and particularly for tickets for sporting events – fuelled by huge interest in the 2012 Olympics.
As a whole, demand in the sector has increased by 97%, and in some areas of the market, it has risen by as much as 280%.
As a result they are planning to expand their offices and presence in Europe, by opening six more offices and increasing staffing levels by 85% in the first quarter of 2012.
Gerald Tiernan, European Sales and Marketing Director for EZE Group, said: “Theatre tickets, days out, sporting events and attractions are highly sought-after at the moment.
“The general public seems to be giving themselves a boost during difficult times, with discounts, special offers and bargains driving demand. For example, 52% more individuals and couples are taking spa breaks, but mainly when there is a deal on. EZE Group has seen demand for London 2012 visits increase by 125% on previous forecasts.”