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In the Atlantic Ocean, not far from the center of Europe, are the islands of Madeira and Porto Santo. The archipelago is famous for its friendly people, natural beauty, and mild climate. Madeira and Porto Santo are the ideal places to relax and restore the balance of mind and body that you need to face the stress of daily life.
In 2006, Madeira changed its international marketing domination from “Madeira” to “Madeira Islands”, representing the two islands of the archipelago, Madeira and PortoSanto. This change drove MadeiraIslands.travel to adopt their .travel extension as their main domain, as well as Madeira.travel and PortoSanto.travel, to market in Portugal.
“MadeiraIslands.travel hopes to take advantage of the additional benefits of .travel, such as directory.travel and search.travel,” stated Maria Luisa Perestrello, Promotion Director. “.travel tells the world what industry we are in and offers great search results".
MadieraIslands.travel currently uses their domain name in all of its marketing materials including at expos and on business cards. With over 79 million hits to the website in 2008, MadeiraIslands.travel expects to reach as many visitors as possible to their site, and to the Madeira Islands. Most of their main market is in Europe, but the Madeira Islands receive many tourists from the USA, Canada, Brazil, and Asia. MadeiraIslands.travel’s presence on the internet is the main communication media for these markets.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
