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`Malta Specialists` awarded at ITB

Three participants of the `Surfing with the Grandmaster` on-line training programme for Germany, Austria and Switzerland organised by…

Three participants of the `Surfing with the Grandmaster` on-line training programme for Germany, Austria and Switzerland organised by the Malta Tourism Authority`s Frankfurt office, were awarded prizes at the Malta stand at the International Travel Fair (ITB) in Berlin.



The prizes were awarded by MTA Chairman, Dr John C. Grech. MTA CEO Leslie Vella and Marketing and Promotion Chairman Chris Grech were also present at the event.



The winners, who were drawn by lottery out of the 100 participants who achieved perfect scores on a `Malta test` were awarded certificates as Malta Specialists. They were also welcomed into the `Malta Experts Club` and presented with vouchers for stays in Malta.



A search engine, through which web users can located the `Malta Specialist` closest to them in Germany, Austria and Switzerland, is a new feature which has recently been included on the German language version of the Malta Tourism Authority website www.visitmalta.com.



The e-learning programme now has 1752 registered students. Over 500 tour operators have also been presented with certificates qualifying them as `Malta Specialists`.



The e-learning programme forms part of the MTA`s strategy for the German market, providing detailed information on various aspects of the Malta offer, particularly when it comes to niche markets and travel agent support. `Surfing with the Grandmaster` is also an effective tool for fostering better relationships with travel agents and encouraging their loyalty to Malta as a destination.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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