On 13-14th September at the Marriott, Berlin, EyeforTravel is holding its annual conference, Sales and Marketing in Travel Europe…
On 13-14th September at the Marriott, Berlin, EyeforTravel is holding its annual conference, Sales and Marketing in Travel Europe. This Pan-European event will show you how to enhance your search engine marketing and measure the effectiveness of your online campaigns. With executives from over 70 companies already registered to attend, this event promises to be an ideal place to network with the real decision makers in European Travel.
In this fast-changing and fiercely competitive market it`s an invaluable opportunity to benchmark your online sales and marketing strategy and hear expert predictions for the future. Hear from leading companies such as Hilton, Travelocity, Germanwings, Expedia, Kuoni, Marriott KLM, Cheapflights, Lastminute, Octopustravel, Austrian Airlines and Intercontinental.
This event will address the issues that are critical to any marketing professional. Topics to be covered in depth include getting the right marketing mix, search engine optimisation, pay-per-click, online branding and email marketing. Some of the agenda highlights include:
- Understand the benefits and pitfalls of using search as an online marketing tool and learn how can you tailor your strategy to appeal to the diverse European market
- Speakers from Marriott and Kuoni will explain you can effectively protect your brand online, ensuring your customers find you first when using search engines
- The CEO`s of Octopustravel and Germanwings will be joined by Google as they evaluate the latest trends in online travel marketing and discover how to achieve the optimum marketing mix
- Senior executives from Internet giants Yahoo! and Expedia will debate how meta-search is going to shape the future of online travel marketing
- TripAdvisor and Active Hotels will offer professional tips on how you can take advantage of the rising popularity of online reviews to obtain additional CRM data about your customers
Said Helen Raff, Event Director; Attend this event to benefit from the predictions of leading sales and marketing experts and share cutting edge strategies. Offering topical interactive discussions and practical advice this conference will give you the resources you need to apply successful online strategies directly into your organisation.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
