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Favourable exchange rate and 2010 World Cup fever makes South Africa a hit

South Africa experiencing a tourism boom from the UK

South Africa is experiencing a boom in tourists from the United Kingdom thanks to the favourable exchange rate and World Cup fever. The UK Pound has plummeted against other international currencies encouraging UK holidaymakers to choose South Africa as their holiday destination for 2009. At one stage in 2009 UK holidaymakers to the Eurozone – which includes some of the UK’s most popular destinations – were receiving only one Euro for every Pound they exchanged, compared to the…

South Africa is experiencing a boom in tourists from the United Kingdom thanks to the favourable exchange rate and World Cup fever. The UK Pound has plummeted against other international currencies encouraging UK holidaymakers to choose South Africa as their holiday destination for 2009.

At one stage in 2009 UK holidaymakers to the Eurozone – which includes some of the UK’s most popular destinations – were receiving only one Euro for every Pound they exchanged, compared to the previous exchange rate of around 1.5 Euros to the Pound.

While the Pound’s exchange rate with the South African Rand is at it most favourable for years, peaking at around 16 Rand to Pound compared to an average exchange rate of 10-12 Rand to the Pound in previous years.

The squeeze on UK holidaymakers’ spending money has seen them look further afield with the UK’s largest tour operator Thomson reporting a rise in long haul bookings, including to South Africa.

Leading UK online retailer lastminute.com has also reported an increase in interest and bookings to South Africa this year, while the country’s leading currency exchange companies are also seeing a massive increase in business for the Rand.

M&S Money said the South African Rand was the forth most popular currency being exchanged at the retailer’s in-store bureaux de changes. While fellow currency exchange company the Post Office Travel Services stated South Africa is the third cheapest destination for UK travellers.

The Post Office looked at the in-resort cost of 10 items – including sun cream, a cup of coffee and a three course meal – and found they cost only £46.13 in total in South Africa, less than half than the £108.70 the items cost in the most expensive destination Antigua.

The same 10 items cost more than £64 in some of the UK’s most popular holiday destinations.

South Africa’s inexpensiveness and World Cup 2010 fever is seeing UK holidaymakers visit the country in their droves.

South Africa is planning on attracting more than 10 million holidaymakers to the country in 2010, including around three million football fans for the World Cup. England are undefeated in World Cup qualifying group and almost certain to make the finals, while Scotland are sitting second in their qualifying group with a great chance of making South Africa 2010. This means a large percentage of holidaymakers to South Africa in 2010 look set to be from the British Isles.

South African Tourism job title name said: “South Africa is great value destination for British tourists. The country is very much in the British mindset at the moment with the British and Irish Lions rugby tour being followed swiftly by the 2010 football World Cup.

“South Africa offers British tourists a great year-round holiday destination. With flying times of around 12 hours and minimal jet lag due to only two hour time difference, South Africa is perfect for a long adventure, weeks’ holiday or even a winter sun short break.”


World Travel Market Chairman Fiona Jeffery said: “South Africa is a brilliant holiday destination which is growing in popularity amongst British travellers due to the favourable exchange rate.



“The 2010 World Cup has seen the profile of South Africa rise in the UK. This increased profile alongside the favourable exchange rate has seen the interest in and booking to South Africa increase significantly in 2009.



“Next year South Africa is set to be even more popular with UK holidaymakers as football fans from England, and hopefully Scotland, are set to travel to South Africa in large numbers to support their teams in the 2010 World Cup.”

Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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