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Spanish promotion in Greece

The Spanish tourism authority is holding professional presentations and workshops in Athens and Thessaloniki to promote the…

The Spanish tourism authority is holding professional presentations and workshops in Athens and Thessaloniki to promote the popular Mediterranean destination.

Spain<.> has earned a reputation in recent years as being an ideal location for conferences and international meetings.

Representatives from tourism organisations based in Madrid, Andalusia and Barcelona as well as staff from the Girona Convention & Visitors Bureau, officials from Spanish towns on the World Heritage Cities list, Paradores hotel group staff and conference organisers Durante are in Greece to take part in two workshops and meet with Greek tour operators.

According to the World Tourism Organisation, Spain is one of the world`s favourite tourist destinations. In 1999, 76,391,883 visited the country, 51,771,783 of whom spent 13 percent more than the previous year. The number of visitors again surpassed the country`s population figure, of 39 million. Tourism is the number one wage-earner and close cooperation exists between public and private bodies in order to ensure the highest possible level of service.

Additionally, a large proportion of the government`s budget is spent on advertising and promotions.

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