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Providing rich visual experience for StarCite online marketplace properties

StarCite partners with EveryScape

StarCite, Inc., the leading provider of Web-based solutions to strategically manage corporate meetings and events, announced a new exclusive partnership with EveryScape, creator of “The Real World Online,” allowing participating hotel properties to add WebScapes – fully navigable and interactive 3D replicas of their destinations – to their listings in StarCite’s Global Online Marketplace.

“Through this next generation virtual experience, we’re giving suppliers a new way to showcase their offerings and differentiate themselves while improving the user experience for planners using StarCite technology,” said David O’Donohoe, senior vice president of global supplier sales & operations, StarCite. “This is consistent with our goal of providing functional, cutting edge rich media content to enable our suppliers to put their best foot forward early in the meetings procurement process.  WebScapes are truly the next best thing to being there. Planners can actually view the property or destination before making their selections for RFPs or direct booking requests.”

“In this day and age, planners need to make quick but thorough and educated decisions. Prior to the introduction of WebScapes through our Global Online Marketplace, there was no alternative available to meeting planners that came so close to visiting a site in person. With WebScapes users can now view space flows, guest rooms, meeting space, and in some cases, even the city streets online. This exclusive capability gives our planners a true edge in booking and provides our supplier partners an opportunity to clearly stand out during the planning process,” added O’Donohoe.

Through EveryScape’s WebScapes, the overall experience for StarCite users will be enhanced by providing eye-level, photographic content of specific hotel properties and allowing guests to virtually enter the property itself. This is a unique and exclusive benefit to StarCite’s Global Online Marketplace, with additional key features and benefits that include:

– A true-to-life experience that helps drive consumer purchase decisions.
– A visual sales tool for supplier sales, conference services, central reservations and marketing teams.
– Customizable visual replicas of properties that can increase online reservations and group meeting bookings.
–  Photography, imagery processing and content hosting all at one cost-effective price.

“By going beyond the traditional maps, reviews, and photos that meeting planners might normally see in other products currently available in the market, we’re offering a valuable new level of detail through an immersive experience that benefits meeting planners and properties alike,” said Jim Schoonmaker, CEO of EveryScape, Inc. “We’re pleased to bring our technology to the world’s leading online meetings marketplace to arm sales teams with a powerful visual tool that increases online bookings and customer engagement on and offline.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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