Latest News
HomeRegional NewsEuropeThomas Cook: One in five Brits plan 2011 holiday money now
56 per cent of users are hoping for better exchange rates before their Summer 2011 holidays

Thomas Cook: One in five Brits plan 2011 holiday money now

Nearly one in five Brits (19 per cent) are already planning their holiday money for 2011 by making sure they get a good deal on their foreign currency. The ‘What’s The Rate’ app’s RateWatch function, which can be used to set exchange rate alerts, shows the nation is hopeful the pound will strengthen in the coming months and wants value for money when they jet off for their holidays next year.

“Since launching our app last month, we’ve had some fantastic constructive feedback from our users and as a result have made many improvements to make it even easier to use. These include a quick and easy standalone currency converter and store finder.”

Fifty-six per cent of app users are optimistic and have requested an alert when their chosen currency hits their preferred maximum rate, whilst just 15 per cent of cautious holidaymakers have set a minimum rate alert so they can buy before it might fall further.

Melanie Whitehouse, Thomas Cook’s Financial Services Director, UK & Ireland, said: “Since launching our app last month, we’ve had some fantastic constructive feedback from our users and as a result have made many improvements to make it even easier to use. These include a quick and easy standalone currency converter and store finder.

“There’s no longer any need for holidaymakers to track rates every day in the run up to their holidays to make sure they aren’t missing out on a good rate, as we do all this hard work and will automatically alert them when the currency hits to upper or lower limit they’ve set.”

The US Dollar is the most popular currency to follow on the app, with 76 per cent of people looking for a rise to 1.59 in the American currency. Nearly a quarter (24 per cent) are slightly more optimistic – requesting an alert when the rate goes above 1.6, whilst two hopefuls are waiting for notification when the US Dollar hits two to the pound.

Top five currencies for RateWatch alert are:

  • US Dollar 31.1%
  • Euro 27.5%
  • Turkey Lira 6.7%
  • Australian Dollar 6.3%
  • Egypt Pound 6.0%

The app is free from the iPhone App Store or Android Market and the website whatstherate.co.uk. Users can compare selected exchange rates offered at other popular high street foreign exchange providers to be sure of getting the best deal. The app and website offer the option to reserve currency, prepaid currency cards and travellers cheques at exclusive pre-order rates, guaranteed for 2 working days.

Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

24/07/2024
23/07/2024
22/07/2024
19/07/2024
18/07/2024