Trafalgar Tours has launched ePartners, an advanced co-operative electronic communications program designed to give travel agents a competitive advantage and close more sales as it strengthens the relationship between the travel agent and their clients.
The ePartners Program provides a two-pronged approach to marketing, making sure that travel agents have what the inside information they need to effectively sell Trafalgar’s products, while also offering their clients a range of benefits from important pre-tour information, to value-added partner offers and incentives to book their next Trafalgar tour.
- Co-branded Client Communications: Upon registering online via Trafalgar’s Express Check-in system, a travel agent’s clients will receive a staged series of three co-branded communications, designed to keep the client engaged from the initial booking through their return home. The co-branded e-mails always direct the client back to the travel agent of record to strengthen the relationship and increase repeat business.
- Value-Added Partnerships and Incentives for Clients: Immediately after booking and registering, clients receive a "Thank You for Booking" e-mail with links to Trafalgar’s "Essentials Kit" of valuable information and advice, discounted rates on travel-related products and services from leading suppliers, an incentive for referring friends, a link to Trafalgar’s online community and a link to Trafalgar’s "Trip Gift Registry." A subsequent retention e-mail designed to sustain the client’s enthusiasm goes out several months prior to departure, and contains important reminders and information. Upon returning home the client receives a third e-mail with valuable re-booking incentives for both themselves and their referrals.
- Insider Knowledge for Travel Agents: Travel agents stay "in the know" with weekly consultant statements containing updated status of their current Trafalgar bookings. Post-tour, travel agents receive valuable information for closing more sales, including client brochure leads, and information on their clients’ tour feedback and future travel intentions for follow-up and re-booking.
Travel agents that have booked 10 passengers in either 2008 or 2009 will be automatically enrolled in the ePartners program, as will all of Trafalgar’s current Affiliate Partners.