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Travel brochures dying out

The brochure for travel may be dying out within the next decade, according to the latest trends in travel sales…

The brochure for travel may be dying out within the next decade, according to the latest trends in travel sales. Major tour operators are planning Internet<.> websites, with videos of destinations, to eventually replace the now standard printed brochures, which have become relatively expensive to publish.

Parallel to this the Travel (TV) Channel (in the United Kingdom) has been most successful, operating 24 hours a day, seven days a week.

One prediction in the United Kingdom is that the percent of holiday packages will be booked electronically next year. This would represent an estimated one million packages. At a recent travel conference held in Las Vegas it was opined that prices printed in brochures are not valid for very long because of changing trends of bookings.

It was also revealed that some nine out of ten brochures printed do not result in any sales.

Further it was noted at the conference, on television of computer screens prices can be altered on daily basis.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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