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All-encompassing travel portal features more than just consumer travel leads

TripAtlas.com offers unique marketing alternative for travel professionals

TripAtlas.com provides an innovative, alternative marketing vehicle that links suppliers to consumers and travel agents.Sales are enabled by combining several key elements, including inspirational editorial content, useful tools through which prospective travelers can assemble the components of their dream vacation, Online Storefronts, promotion of travel packages, customer relation management, an industry Trend Tracker and the ability to respond to consumer travel leads.

"When travel professionals work with TripAtlas they’re getting more then just leads, they’re getting enhanced marketing initiatives and online promotions," said Steven Kaufman, president and co-founder of TripAtlas.com.

For example, as Mexican tourism began its recovery from the downturn caused by the media hype surrounding H1N1, their strategic partnership with TripAtlas.com soon began to pay dividends. As a result of the increased exposure the destination enjoyed on TripAtlas.com, hundreds of consumers requested agents’ assistance in planning their Mexican vacation.

"Several summer articles also featured Mexico and a winter fall trip giveaway to Pueblo Bonito Sunset Beach Resort & Spa in Cabo San Lucas, Mexicoculminated in a huge spike in consumer trip requests to Mexico in September 2009," explained Kaufman.  

"In our efforts to forge relationships with industry professionals and customers, we work closely with both our suppliers and agents to assure they’re receiving the proper tools to benefit their business," added Kaufman.

The interactive Online Storefronts available on TripAtlas.com is one of the most valuable tools available to travel industry professionals. Equipped with a variety of components, it offers the ability to directly embed a company’s website within the page, plus 10 descriptive keyword tags, a detailed overview of the company, contact information, photos, featured travel packages, staff bios, as well as the opportunity to promote themselves on the "featured company" section of the website which is visible on most of the 90 million pages within TripAtlas.com.

Another unique tool to help boost online marketing initiatives is the Trend Tracker which allows agents and tour operators to monitor top departure cities and top travel destinations which in turn lets travel professionals promote the right vacation packages to appeal to consumers.

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