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HomeRegional NewsAfricaTUIfly Nordic extends the partnership with Paf around Scratchorama
The Scratchorama concept is built around raising money for good causes

TUIfly Nordic extends the partnership with Paf around Scratchorama

Paf announced an extension of the partnership with TUIfly Nordic, and their onboard retail supplier Inflight Service, concerning Paf’s Scratch Card concept Scratchorama. Paf will continue to supply the entertaining Scratchorama Scratch Cards for an additional 12 months, with option for further extension after this sales period.

“We are excited that TUIfly Nordic has chosen to extend the partnership with us for an additional sales period. During 2009 we have proved that the concept works, both on the bottom line, increased customer satisfaction, and last but not least, raised money for charity”, says Anders Wiklund, Head of Consumer Experience, Paf.

This means that TUIfly Nordic’s customers can during 2010 continue to enjoy onboard scratch card entertainment combined with friendly and exciting post travel online entertainment on Paf.com

The last year has proved that Paf’s scratch card concept Scratchorama definitely is something special. We have managed to sell more scratch cards than ever before, even during the last year’s recession with lower passenger numbers. In addition to that, the concept has also provided us with a totally new online ancillary revenue stream, not accessible for us before” says Jim Hofverberg, Communications Manager, TUIfly Nordic.

The Scratchorama concept is unique since it closes the gap between airline companies and customers, boosted by a close association with charity and customer entertainment. The concept creates a strong ancillary revenue stream directly onboard, but also post travel online via Paf.com.

“The extension creates a good foundation for further concept development and taking onboard new airline partners looking for an ancillary revenue boost, enhanced customer entertainment and an increased focus on Corporate Social Responsibility”, Anders Wiklund continues.

The Scratchorama concept is built around raising money for good causes, this since Paf is a charitable gaming operator with the same mission. Last year TUIfly Nordic and Paf donated a total of 275.000 SEK to the Nordic Charity Organizations: BRIS (Sweden) Rode Kors (Norway), ASF-Danske Folkehjaelp (Denmark) and Pelastakaa Lapset Ryen (Finland), money which was raised through the concept.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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