Turkeys promotional efforts at World Travel Market …
Turkeys promotional efforts at World Travel Market 99 in London were seen as constituting little more than a bid to impress and lacking in substance.
Turkish-occupied northern Cyprus was flaunted in advertising banners which stretched from the metro station at Earls Court, that hosted WTM 99, through to the exhibitions point of entry, above which appeared a promotion for Turkey.
According to Panos Argyros, head of the Hellenic Tourism Organisations UK branch, Turkeys decision to erect an advertisement at the main entry was more pretense than a serious promotional effort. As
As for Greeces offical tourism logo, Argyros noted that, considering it will soon be changed, it was not featured widely at this years WTM.
Additionally, Turkeys official press releases claimed it was the second most popular destination among British tourists, with around one million visiting annually, without stating those who occupied the first and third spots. However, predictions for 1999 place Turkey in fourth place behind Spain, Greece and Cyprus. In 1998, Turkey was in third spot behind Spain and Greece.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
