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Turkey dresses to impress at WTM

Turkeys promotional efforts at World Travel Market …

Turkeys promotional efforts at World Travel Market ‘99 in London were seen as constituting little more than a bid to impress  and lacking in substance.
Turkish-occupied northern Cyprus was flaunted in advertising banners which stretched from the metro station at Earls Court, that hosted WTM ‘99, through to the exhibitions point of entry, above which appeared a promotion for Turkey.
According to Panos Argyros, head of the Hellenic Tourism Organisations UK branch, Turkeys decision to erect an advertisement at the main entry was more pretense than a serious promotional effort. As Turkey  purchased this advertising site in 1998, it had the right to buy it again for this years event. As exhibition policy allows for the same advertiser to occupy this prime advertising position for three consecutive years, WTM visitors may well see Turkey up there again next year.
As for Greeces offical tourism logo, Argyros noted that, considering it will soon be changed, it was not featured widely at this years WTM.
Additionally, Turkeys official press releases claimed it was the second most popular destination among British tourists, with around one million visiting annually, without stating those who occupied the first and third spots. However, predictions for 1999 place Turkey in fourth place behind Spain, Greece and Cyprus. In 1998, Turkey was in third spot behind Spain and Greece.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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