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HomeRegional NewsEuropeWorld’s third-largest travel group, Thomas Cook AG, using MicroStrategy Technology

World’s third-largest travel group, Thomas Cook AG, using MicroStrategy Technology

MicroStrategy Incorporated announced that German-based Thomas Cook AG, the second-largest travel group in Europe and the third-largest in the world, is using…

MicroStrategy Incorporated announced that German-based Thomas Cook AG, the second-largest travel group in Europe and the third-largest in the world, is using the MicroStrategy Business Intelligence Platform as its enterprise business intelligence standard. With MicroStrategy technology, hundreds of employees at Thomas Cook AG can better understand hotel capacities and contractual terms, optimize travel routes and track the types of the rooms that are booked.



The MicroStrategy platform has been well received by our end user community, said Hans Dresler, data warehouse manager at Thomas Cook AG. During a critical phase of corporate restructuring and growth, Thomas Cook relied on the MicroStrategy platform 24/7 for uninterrupted business intelligence analyses. With the technology, decision-makers from management all the way to our executive board can analyze in real time critical success factors necessary to make better business decisions.



The MicroStrategy platform anchors a number of business intelligence applications, including the management information reporting system, revenue management analysis, sales analysis, and customer call center applications. Approximately 200 employees at Thomas Cook are able to analyze 500 gigabytes of sales information contained in an IBM DB2 data warehouse, and expect to eventually link customer information to the data warehouse. In the future, decision-makers will receive corporate indices proactively in real time via a variety of methods, including email and short message service (SMS).

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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