The exclusive two-day forum will see up to 80 European resort tourist boards and inbound ski travel suppliers meet with 80 leading outbound ski tour operators in a programme of pre-arranged appointments.
Among the key exhibitors already confirmed to take part in the inaugural International Ski Travel Market (ISTM) are Arlberg Luxury Collection, GriwaRent AG, Hotel Aspen, Nira Alpina Hotel, Kempinski Grand Hotel St. Moritz, members of the Relais & Chateaux group including Rosa Alpina, Starwood Hotels & Resorts, launch property W Verbier, Bramble Ski plus properties in Courchevel, Otztal, PillerseeTal and the Jungfrau region.
Reed Travel Exhibitions, the world’s leading events organiser in the travel and tourism industry, is delighted by the positive response from the ski industry to the new event, which takes place in Austria on March 17-18, 2014.
Drawing parallels with Reed’s highly successful Luxury Travel Market series of events (ILTM) Alessandro Benedetti, Director of Sales & Marketing, Kempinski Grand Hotel, says: “For us the first ISTM is a great platform to meet professionals with a clear focus on ski and wintersports – as well as five-star luxury properties. Knowing the format of Reed’s ILTM in Cannes, we look forward to the event in Kitzbuhel and expect the same efficient outcome.”
The prestigious five-star A-ROSA Hotel in Kitzbuhel, Austria will host this first ever ISTM. The exclusive two-day forum will see up to 80 European resort tourist boards and inbound ski travel suppliers meet with 80 leading outbound ski tour operators in a programme of pre-arranged appointments.
Peter Grimster, Exhibition Manager at Reed Travel Exhibitions, notes: “The two-day programme for ISTM includes pre-scheduled appointments, a selection of topical industry seminars and networking opportunities that together ensure buyers and exhibitors get the most from this forum. ISTM is the perfect platform for engaging with peers and generating new business and we’re seeing a fantastic response from across the industry to this unique proposition.”
Representing Arlberg Luxury Collection, the director of Lech Zurs Tourism echos this sentiment: “ISTM provides a wonderful opportunity to present our unique combination of top notch skiing and first-class accomodation to a wide and well-informed audience. The relationships forged at ISTM will provide us with new marketing opportunities and enhanced exposure in primary target markets, as well as secondary and tertiary travel markets.”
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