Partnership showcases the in-flight experience with seat photos and descriptions prior to booking.
NEW YORK – Fareportal announced it has integrated Routehappy by ATPCO Universal Product Attributes (UPAs) into its seat selection map, a first for a consumer travel brand. The integration – which is live on Fareportal’s CheapOair.com and OneTravel.com websites – shows flight shoppers photos of the selected seat with a description of associated features so consumers can see what seat type, legroom, and experience they will have before booking a flight. This feature appears when consumers are shopping for flights for two or more passengers.
UPAs provide visually appealing media such as photos, videos, and 360-degree cabin tours, along with headlines and descriptions of an airline’s products and services based on aircraft type, cabin, time of day, and more. The hyper targeting capabilities of Routehappy Hub, the content management solution which powers UPAs, enables Fareportal to target the seat images across different sub-fleets, cabins, and seats so that consumers see only accurate and relevant UPAs for the specific flight they are shopping. Once a consumer has selected a flight, they will be shown a seat map that incorporates this targeted, dynamic seat content for 19 carriers.
“Fareportal is always looking for ways to incorporate next generation features into the flight shopping experience,” said Sam S. Jain, Founder and CEO at Fareportal. “As the first consumer booking channel to integrate UPAs into our seat map, we are providing our customers with more choice, greater transparency, and added value. Fareportal will continue to push new integrations that make our customers’ flight shopping experience easier.”
“The use cases for Routehappy rich content are endless, as are the pain points it solves. This original integration of our UPAs at the point of sale showcases the benefits we deliver to airlines, who can now merchandise their products more effectively on third party channels. It also highlights the benefits for shoppers and the advantages of a more consumer-friendly experience. Fareportal’s seat map shows that the retailing of flights is only getting stronger,” said Jonathan Savitch, Chief Commercial Officer at Routehappy.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
