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Fetcherr.io creates AI-powered pricing system for the airline industry leveraging ATPCO data

Through Fetcherr’s ALPHA tool, airlines can access continuous pricing and workflow optimization opportunities to improve their revenue performance in real time.

NETANYA, ISRAEL – Fetcherr, an Israeli startup that developed and validated an AI-powered, real-time demand predictor and actions optimizer based on deep learning, announced today a partnership with ATPCO, the fare data source for the airline industry.

Fetcherr will use ATPCO’s comprehensive current and historical fare content database to provide real-time insights into customer demand and purchase behavior. Through Fetcherr’s ALPHA tool, airlines can access continuous pricing and workflow optimization opportunities to improve their revenue performance in real time.

Fetcherr’s demand prediction and continuous pricing system for the airline industry is based on reinforcement learning methodologies and machine learning. It analyzes big data from diverse and variable sources on various network platforms, enabling the algorithm to draw accurate demand curves and granular pricing. Using this approach, Fetcherr aims to transition legacy airline infrastructure to a new retailing cloud-based environment.

Fetcherr’s groundbreaking AI-based centralized pricing engine uses proprietary algorithms to predict a price that customers will transact at. This enables airlines to optimize profits, grow their market share, and create a competitive advantage while reducing costs. The platform differs from traditional pricing mechanisms that are based mostly on human analysis of past performance. Fetcherr uses proprietary deep learning technology that can gather and analyze enormous amounts of data points from supply pricing, demand curves, competitor price analysis, political events, the weather, and more. 

ATPCO, which sits at the center of airline distribution, powers global flight shopping through the more than 300 million fares in its database for over 400 airlines.

“We continue to see exponential growth in the breadth of content the industry needs for improved customer segmentation and modern retailing. Working with partners like Fetcherr demonstrates our commitment to assisting the industry in driving new innovation, improved decision making, and optimizing commercial performance,” said Ailsa Brown, ATPCO’s Head of Sales & Partner Success, EMEA. “We’re collaborating on enhanced data analytics and airline retailing capabilities that airlines, consumers, and the entire distribution ecosystem benefit from when we need it most.”

Roy Cohen, Fetcherr CEO, commented, “In the same way that DeepMind and Tesla changed how we see AI, we use reinforcement learning methodologies to overcome traditional legacy barriers. ATPCO is the industry’s best data partner for this endeavor, connecting the airline industry to real-time data.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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