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Finn Partners Travel/Lifestyle Group appoints Jeff Hentz to spearhead global travel trade sales and marketing services

The new services include travel trade representation, MICE sales and market development (Meetings, Incentives, Conferences, and Exhibitions), sports tourism and cruise industry market development and funding models for new destinations in addition to offering vertically integrated tourism marketing and advertising services.

NEW YORK – Finn Partners has tapped travel marketing expert Jeff Hentz to lead an expanded portfolio of services within its Travel/Lifestyle practice. The new capabilities will serve the needs of destinations, convention and visitors bureaus, international tourism offices, sports/entertainment franchises and tour operators with an expanded range of services.

The new services include travel trade representation, MICE sales and market development (Meetings, Incentives, Conferences, and Exhibitions), sports tourism and cruise industry market development and funding models for new destinations in addition to offering vertically integrated tourism marketing and advertising services.

“Jeff Hentz brings more than 20 years of travel trade sales, marketing and development expertise to our robust Travel/Lifestyle practice,” says Gail L. Moaney, managing partner and travel practice director. “His experience, combined with our existing resources, brings a new level of tourism marketing and communications services to clients by offering sales and marketing trade services to support the building of tourism infrastructures in emerging destinations around the world,” she added.

Hentz’s background includes senior managerial positions in marketing, global sales and market development in industry sectors including cruise, destinations, hotels, resorts and theme parks. He has spearheaded major branding, marketing and development programs for the Big Red Boat and Walt Disney World, Universal Studios/Warner Bros., Destination Yosemite and California’s High Sierra, among other blue chip hospitality brands.

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