Fusion Company adds high-margin ancillary products to its real-time personalization and merchandising platforms for the travel industry.
RICHMOND, Va.- Fusion Company, which drives increased ancillary revenue for many of the world’s largest online travel distributors though its real-time analytics and merchandising platform, announced the creation of a new division that will offer a broad array of add-on products to further enhance the customer travel experience.
With its new Product Services Division, Fusion will be the first data analytics and merchandising company in the travel industry to blend real-time optimization and personalization with a collection of high-margin ancillary products presented to the traveler in a contextually relevant and curated manner. The division will assemble a range of ancillary products and services relevant to customers booking through travel industry sales channels and touchpoints, including those commonly used by airlines, hotels, and online travel agencies.
Travel distributors will be able to select from a broad range of products and services available through Fusion. Fusion will then optimize the product offers so the online retailer can provide real-time, relevant add-on products and services to its customers. This will enhance the customer experience by providing additional value, while generating increased revenue for online distributors and Fusion’s product suppliers. Fusion can also utilize its optimization platforms with a distributor’s own products and services to further enhance customer experience, conversion rates and revenues.
“As a specialist in data analytics and optimization, we approach the sale of ancillary products with a set of unique capabilities and retail customer orientation that has not been the norm in the travel industry. By adding an attractive set of ancillary products to our data-driven merchandising service, we can further enrich the value we bring,” said Jon Ansell, chief executive officer with Fusion. “We expect this new offering will be attractive to travel retailers and product providers alike, as it will improve customer experience and satisfaction while also increasing revenues for all stakeholders.”
Internationally known tours and activities provider Viator is the first company to join the Fusion Product Services Division catalog. Viator provides thousands of curated trip activities including tours, attractions, shore excursions and private guides in more than 1,500 destinations worldwide, backed by 24/7 customer service and a global low-price guarantee.
“We make it easy for travelers to discover the best travel activities and experiences, and being part of this new catalog of optimized travel services will help us reach the right potential customers at exactly the right moment,” said Ken Frohling, vice president of business development of Viator. “We’re pleased to be the first company to work with Fusion on this exciting new endeavor.“
“We are so proud to have such a well-regarded travel company as our first product partner,” Ansell said, noting that additional partners have been signed by Fusion and will be announced in the weeks ahead.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
