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Global ad campaign urges tourists to boycott Botswana

The ad is being published in five languages (English, French, German, Spanish and Italian) and will be placed in luxury and travel magazines and newspapers worldwide. The first ad has appeared in the March issue of Wired Magazine.

Survival International – the global movement for tribal peoples’ rights – has launched a worldwide advertising campaign highlighting Botswana’s persecution of Africa’s last hunting Bushmen.

Under the headline ‘Discover the hidden secrets of Botswana’, the ad exposes Botswana’s use of glossy and contrived images of Bushmen to attract tourists, while at the same time using violence and torture to deport the Bushmen from their ancestral land in the Central Kalahari Game Reserve.

The ad is being published in five languages (English, French, German, Spanish and Italian) and will be placed in luxury and travel magazines and newspapers worldwide. The first ad has appeared in the March issue of Wired Magazine.

Botswana’s government has been persecuting its first people for decades in an attempt to drive them from their land. Banned from hunting, and forced to apply for permits to enter the reserve, they are now being pushed to the brink of extinction.

The ad urges tourists to join Survival’s boycott and not go to Botswana until the Bushmen are allowed to live on their land in peace. More than 7,000 travelers and celebrities including Gillian Anderson, Quentin Blake, Joanna Lumley, Sophie Okonedo, and Mark Rylance have already pledged not to visit Botswana, and three tourism companies have joined the boycott.

Last week, Survival supporters targeted the Adventure Travel Show in London and the Fitur travel fair in Madrid. They handed out hundreds of flyers to visitors and tourism industry professionals, urging them to stay away from Botswana until the Bushmen’s rights are respected.

Survival’s Director Stephen Corry said, “We will be rolling out this ad campaign over the coming months, spreading the word of the government’s persecution of the Bushmen far and wide. The government could stop the boycott tomorrow by simply upholding the Bushmen’s human rights.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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