The first online conference was held last week with tourism suppliers from the UK and Ireland. GTA and Bokun will host other online conferences in different markets.
LONDON and REYKJAVIK – GTA, one of the leading global distributors of accommodation and destination services and Bokun, the business-to-business distribution platform, announced a series of online conferences to discuss the future of their product distribution with tours and activities suppliers.
GTA and Bokun share a vision of empowering tour and activity suppliers to make distribution easy, through innovation and technology. The aim of these online conferences is to engage with tours and activities suppliers to discuss and share new ways of thinking about their products’ distribution. The interactive online conferences include presentations and educational break-out sessions exploring the different distribution channels – as well as focusing on new revenue opportunities for suppliers connecting their offerings online to other suppliers.
Hjalti Baldursson, CEO of Bokun: “Technology is a driving force in the change of distribution for tours and activity suppliers, whether it’s through direct channels, agent sales, global resellers, cross-selling other suppliers’ products or creation of combo-tours. We feel that suppliers are constantly thinking about and discussing the distribution opportunities. Therefore, we believe the online conferences to be an excellent forum for having an important dialogue with industry partners.”
Stefano Zeni, GTA’s Head of Commercial Management & Destination Services commented “GTA and Bokun have a very clear vision to make it easy for suppliers to distribute their products and increase their business. This is why we’re always thinking of innovative ways to bring new opportunities to our partners These online conferences demonstrate how technology connects businesses and people together keeping our partners up-to-date with the latest developments while sharing ideas that will inspire their distribution strategy.”
The first online conference was held last week with tourism suppliers from the UK and Ireland. GTA and Bokun will host other online conferences in different markets.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
