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Hertz launches the British Collection in the UK, offering new themed premium experience

The new British Collection from Hertz offers customers Jaguar and Land Rover luxury makes as part of premium, lifestyle experiences from three UK locations, starting March 2019.

LONDON, UK – Hertz Europe, part of Hertz Global Holdings, Inc., is launching The British Collection in the UK, offering a new high-end customer service experience, with a package of Best-of-British services and products – and a personalised welcome service.  

The new premium collection features Land Rover and Jaguar luxury cars for rental, British-themed lounges, and a suite of extras – including pick-up options, additional driver and unlimited mileage to enhance the experience. 

The British Collection is designed to offer an end-to-end premium service, bringing together The Best of British with a host of extras included – to pamper customers and smooth the journey. 

Models available for hire include the Land Rover Discovery Sport and the Jaguar F Pace, E Pace, XE and XF, from the Hertz locations at London Heathrow Airport, Marble Arch, and Edinburgh Airport – with free additional driver, and unlimited mileage included in the rates. For added convenience, airport terminal delivery and collection is also part of the package for Heathrow and Edinburgh rentals – and local pick up and drop off for Marble Arch. The three locations will offer a “dedicated lounge” for a premium experience.

As part of the new collection, customers can relax in a dedicated lounge featuring “Best of British” furnishings from the interior design company, Tom Dixon, and enjoy a refreshing ‘botanical’ drink from Seedlip, the world’s first non-alcoholic spirits brand: an ideal choice for nominated drivers and passengers alike. 

Hertz has also commissioned premier London Florist, McQueens, to curate a unique in-lounge garden experience, featuring a selection of plants and flowers from across the UK, to recreate the feel of a classic British country garden. To complete the experience, Hertz worked with British artist Lauren Baker to develop a new neon light installation to launch The British Collection, signifying the union of modern and premium brands from the UK.

The unveiling of The British Collection follows the successful launch of the premium “Selezione Italia” range in Italy last year.

Richard Davies, Country Manager for Hertz UK, says: “The unveiling of The British Collection and dedicated lounges represents Hertz’s continuing commitment to providing its customers with unique and exclusive tailored experiences.  The British Collection is a new, upmarket offering, built with creativity and luxury in mind. Working with premium British brands and talent, we’ve been able to build an adventure from branch to the road.”

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.