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World Travel Market 2014

High-level panel discussion on destination development at WTM 2014

A panel discussion with leading National Tourist Organisations and tourism researchers at this year’s WTM, promising new insights into destination management and development.

ENAT – The European Network for Accessible Tourism, in association with VisitFlanders, main sponsor of World Travel Market, presents a panel discussion with leading National Tourist Organisations and tourism researchers at this year’s WTM, promising new insights into destination management and development.

Preparing your Destination for the Accessible Tourism Market: Lessons from Research and Practice

  • Date: Tuesday 4th November 2014
  • Time: 16:00 – 17:30
  • Location: Premier Room 1. Ex-Cel, London.
    (Follow the poppy floor tiles VISITFLANDERS @ S1).

Adding value to tourism
Results of three new major studies of Accessible Tourism in Europe: Demand, Supply and Skills Requirements, conducted for the European Commission, will be outlined and discussed by their respective researchers, pointing to recommended policies and actions for NTOs and DMOs.

Going beyond the slogans and good intentions, the speakers will give their views on “how far we have come” and lay out the innovative strategies and approaches that can deliver successful accessible destinations, cities, regions and countries.  

Ms. Antonella Correra from the European Commission’s Unit for Tourism and Cultural Instruments will moderate the session and will also deliver some remarks on the European Union’s Preparatory Action on Accessible Tourism.

Panel speakers

  • Mr. Ross Calladine, Head of Business Support, VisitEngland, UK
  • Ms. Katrien Mampaey & Pieter Ghijsels, VisitFlanders, Belgium
  • Mr. Olaf Schlieper, German National Tourist Board, Germany
  • Prof. Graham Miller, School of Tourism Management, University of Surrey, UK
  • Ms. Severine Guisset, Project Manager GfK, Belgium
  • Mr. Chris Veitch, Accessible Tourism Consultant, ENAT
  • Ms. Kei Ito, Researcher, Valdani Vicari & Associati (VVA), UK

There will be opportunities for members of the audience to put questions to the speakers.

ENAT and VisitFlanders welcome WTM visitors to join this essential forum.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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