Honeymoon and universal gift registry site expands leadership team with seasoned travel marketer amidst biggest “wedding boom” year since 1984.
CLEARWATER, FLA. – Honeyfund, the premier honeymoon and universal gift registry site, is expanding its leadership team with the appointment of Erin Gunnuscio as Vice President of Marketing. Gunnuscio brings over 15 years of travel-focused product and marketing leadership experience to the role in addition to branding strategy and a track record of facilitating synergistic partnerships. She will be responsible for driving customer acquisition and engagement for the industry’s leading gifting site, overseeing Honeyfund’s brand and marketing strategies.
“Erin’s special combination of on-the-ground marketing execution and thoughtful leadership will drive Honeyfund's marketing strategy forward in both the weddings and gifting industry,” said Honeyfund CEO and founder, Sara Margulis. “There will be an estimated 2.5 million weddings in 2022, the most the U.S. has seen since 1984, and Erin will be crucial in Honeyfund’s mission to make honeymoon dreams a reality and keep the honeymoon going for Honeyfund couples.”
Prior to joining Honeyfund, Gunnuscio spent a decade honing her marketing craft at Tripadvisor company, SmarterTravel, where she led brand development, user acquisition, strategic partnerships, and social media strategy for the portfolio of travel brands. It was here she discovered not just a passion for brand storytelling and cross-channel integrated marketing, but also discovered the transformative power of travel and experiences for couples and all people.
Gunnuscio also completed back-to-back three-year tenures at Bókun, a booking management software for tours and activities, and Cybereason, a cybersecurity technology company. It was at Bókun where she ascended to the head of marketing and built the marketing team, established operations, created workflows, and tracking. At Cybereason, she successfully quadrupled brand awareness among target audience and developed a meaningful presence on third-party review sites.
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