The brochure especially addresses business travellers and illustrates the attractive choice of spare time activities in both cities.
For the first time, Leipzig and Dresden will promote their outstanding leisure options and unique selling points in a jointly produced incentive guide, which was published with the support of Tourismus Marketing Gesellschaft Sachsen mbH (Tourism Marketing Company of Saxony). The brochure especially addresses business travellers and illustrates the attractive choice of spare time activities in both cities. On 36 pages it targets companies, associations and organisations that look for ideas for supporting programmes of conferences and congresses in the two Saxon cities. Beside established tourist attractions it lists above all suggestions that companies can use for incentive programmes to motivate their staff or customers.
The incentive guide will mainly be distributed at national and international trade shows and during site-inspection trips. Additionally it will be mailed to interested companies and incentive agencies world-wide. Incentive highlights in Leipzig for example include driving events in the Porsche World, teambuilding activities in Leipzig Zoo, in the Belantis theme park or during whitewater rafting in the Markkleeberg Canoe Park, as well as the creative scene in the Leipziger Baumwollspinnerei, a former cotton mill, and in the Grassi Museum. Culinary extras – such as Gose, Leipziger Lerche and Dresden Stollen – are recommended, too.
Volker Bremer, managing director of Leipzig Tourismus und Marketing (LTM) GmbH, sees the new publication as a good chance for both Leipzig and Saxony: “Joining forces for the incentive guide not only strengthens the cities of Leipzig and Dresden but the economic region as a whole. We are happy to act in concert and coordinate our activities to achieve this aim. We hope that issuing the incentive guide to a specific audience will help us attract visitors who not only attend outstanding congresses here but who also come to appreciate Leipzig’s attractive choice of leisure activities.”
Regarding Leipzig, this incentive guide is one out of many key publications that contribute to a successful convention marketing. Among them are the meeting guide, issued by the congress initiative project “Feel the spirit… do-it-at-leipzig.de”, as well as the alternative city guide “Hidden Leipzig – Off the beaten track”. All three publications present the congress city of Leipzig from special perspectives and are part of a convention package that supports organisers in their planning of congresses, conventions and events in Leipzig.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
