In detail, the VOX Group has developed the “POPGuide”, a digital guide in 8 languages with over 100 points of interest, usable by smartphone and fully customizable, which will allow all IOBUS ticket holders to explore the Eternal City both on board.
At the starting line IOBUS, the new all-Italian company for city tours in Rome. This is an innovative response, the result of a partnership between two Lazio business groups led by Giuseppe and Umberto Cilia and by Elvio Stefanelli who have been operating in the tourist mobility of the capital for 60 years. The new IOBUS brand also wants to be a tangible "restart" signal for the entire tourism sector of the Eternal City: with a fleet of avant-garde openbuses equipped with every comfort and a staff of adequately trained employees, the Company has planned – to starting from early April – unpublished experiential tours, using partners specialized in digitization.
In detail, the VOX Group has developed the "POPGuide", a digital guide in 8 languages with over 100 points of interest, usable by smartphone and fully customizable, which will allow all IOBUS ticket holders to explore the Eternal City both on board buses and thematic routes on foot through the pedestrian streets of the historic center of Rome, which can be selected by visitors according to their preferences. A technological support that will also allow offline navigation, with directions for attractions and open bus stops, and a book of thematic itineraries for "walking tours", with high-profile content, created by art historians and history buffs Roman.
While with the other partner, the Intent Group, through its Digid company, a sophisticated system was developed that allows the automation of all IOBUS ticket sales, both online – through the company's website, with vouchers. downloadable directly on your smartphone – both the one supplied by over 100 distributors in the city. A system that will ensure overall reporting in real time, with great advantages for the management of all operations. In the debut season, the IOBUS Ownership aims to better control the highly competitive market for city tours of Rome, setting up a series of services and products aimed at intercepting a wide range of tourists. In fact, the "multitarget" strategy of IOBUS presents some peculiarities and innovations that make this new brand unique of its kind, aimed at a large number of customers, with characteristics capable of satisfying every type of traveler, and an attentive look at both families. than to "junior" travelers.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.