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Italy tops list of international destinations this Summer, according to Forbes Advisor Survey

79% of travel insurance purchases for trips from June 1, 2022 through Labor Day are for international trips. Italy is the top international destination for summer travel this year, skyrocketing from #10 in 2021. 

 

It’s been a challenging few years on the road to the “new normal,” and while many vacationers plan to take a downtime detour this summer, concerns about Covid, vacation costs and family finances aren’t yet in the rear-view mirror yet. According to a new Forbes Advisor survey, more than half of summer vacationers have had their summer travel plans impacted for a variety of reasons. 

Key Findings:

  • Costs and Covid impact summer vacation plans. 
  • 54% of summer vacationers we surveyed said the cost of vacation is affecting their summer travel plans. 
  • 50% report that concerns about Covid and their finances were taking into account when planning vacations. 
  • 41% said safety in other countries and available time off work impacted their summer travel plans. 
  • Summer vacation cost cutting for some, splurging for others.
  • Americans planning to take a summer vacation this year said they reduced their original travel budgets by an average of $1,636. 
  • Going to a less expensive destination (45%) is the most popular tactic for trimming costs, followed by taking fewer trips (37%) and traveling shorter distances (35%). 
  • Only 12% of summer vacationers would call their trips “expensive,” while 41% say their vacation price tag is “middle-of-the-road” and 30% classify their trip as “cheap/budget.” 
  • 42% say they’ll spend more on a summer trip this year than last year, with 28% spending less. 
  • Summer vacation trip costs. 
  • Among vacationers buying travel insurance, the average summer trip cost within the U.S. is close to $7,000, with international trips averaging more than $7,600. 

Top summer vacation destinations. 
79% of travel insurance purchases for trips from June 1, 2022 through Labor Day are for international trips. Italy is the top international destination for summer travel this year, skyrocketing from #10 in 2021. 

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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